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Credence is now available to watch in full with Vimeo On Demand

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Redefining the way LGBT people are shown on screen, Credence tells the story of a family torn apart during the last evacuation on earth after violent storms have made survival impossible.

The story follows 2 fathers’ decision to make the ultimate sacrifice to give up all their possessions to ensure the survival of their daughter, and the entire human race.

With over 100,000 views and 600 + contributions, Credence’s crowdfunding campaign raised over £22,000 using Indiegogo to bring this story to the big screen at London’s Leicester Square in partnership with Wired Magazine.


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  • Over 120,000 views on the trailer to launch the Indiegogo campaign in 2014.
  • £23,000 raised throughout Indiegogo to make the project, contributed by just over 600 contributors.
  • 1050 people like the facebook page – and growing
  • Over 1000 people have joined Shape History, the social impact parent company that created Credence.
  • Coverage in key mainstream media including two pieces in Wired, and then other pieces including The Independent on Sunday, Vice, Upworthy, Huffington Post, Advocate, Gay Times, Pink News, Attitude, Towleroad, and JoeMyGod.
  • The Credence project follows several other projects for online LGBT / progressive audiences, including the UK marriage equality campaign (3 million views,) Adoption Rights in Europe (1 million views) and Russia Olympics campaign #LoveAlwaysWins – which saw 2 million views and 15 million hashtag impressions, encouraging the International Olympic Committee to change their charter for future bid countries.


Mike Buonaiuto is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. These include the United Nations Human Rights Office, Help For Heroes, HeForShe, ILGA Europe, Nespresso CSR, UN Women, Anthony Nolan Blood Cancer, Stonewall, Out4Marriage, European Network Against Racism, The Syria Campaign, Terrence Higgins Trust, StopAids and; building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change.
Mike founded and now runs Shape History; a Creative Agency for Social Change.

Get in touch with Mike at
Twitter: @Videographer88