A Social Change Company

in London & New York

Our Directors



Mike Buonaiuto

Mike Buonaiuto, our Founder and Executive Director, is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. His background has always involved building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change. More than anything, Shape History is a vehicle to bring like-minded people together, and to prove that if the model is right, a social enterprise can work to support good causes of any type, with both integrity and a sense of adventure.


Danny Witter

Danny Witter spent 25 years as a successful investment banker in the City of London, most recently for 17 years at Deutsche Bank where he headed the coverage teams supporting primarily FTSE100 corporate clients for the bank’s entire debt financing, risk management and transaction banking product suite.  He was also Chair of their UK Corporate Citizenship Committee.
He is now focussed on a portfolio of his third sector commitments, including supporting social entrepreneurs with advice, mentoring and investment, and also holds non-executive directorships.  These include his role as a Director of Shape History, Honorary Treasurer and Chair of the Audit and Risk Committee at Shakespeare’s Globe, and as Trustee of The Microloan Foundation.




Shape History’s Legal Representatives:

Cripps LLP


Shape History’s Accountants:

Creaseys Group Ltd





Mike Buonaiuto

Executive Director

Alex Thompson-Armstrong

Head of Campaigns and Communications