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Fondation Botnar

TOGETHER WE HAVE HELPED:
EMPOWER THE USE OF A.I. IN HEALTHCARE AROUND THE WORLD FOR CHILDREN IN URBAN AREAS.

Key Deliverables:

  • Fully integrated website.
  • Social media (Facebook, Twitter, LinkedIn).
  • Support for participation in and/or contributions to professional events/conferences.
  • Brand architecture.
  • Corporate brand book.
  • Annual report design.
  • Communications strategy.
  • Content Strategy.
  • Case study video (with UNICEF in Romania).
  • Strategic consulting.
  • Image guidelines
  • Illustrations

Summary: Fondation Botnar is a philanthropic foundation established in 2003 with the core purpose of improving the health and wellbeing of children and young people in growing secondary cities around the world. The foundation has supported many compelling projects over the years and have now launched a new strategic focus that will be tried, tested, and improved over the coming months and years in order to achieve meaningful impact.

Fondation Botnar aspires to be an open and honest facilitator and a convener of collaborative solutions among a variety of diverse stakeholders. An important part of the foundations approach involves its communication and engagement with core stakeholders.

Shape History became an extension of the Fondation Botnar team in November 2017, regularly travelling out to Basel, Switzerland, to partake in meetings and facilitate workshops with the management team.  We were tasked with managing Fondation Botnar’s reputation and perception according to its overall strategy, establishing the foundation as a key player in its areas of activity, and enhancing the foundation’s impact through knowledge-sharing and best practise. We led on the design of the new brand – including website, key messaging/brand architecture, and corporate framework – and in designing and implementing a communications and engagement strategy.

Phase one has now been completed with the launch of the new website, communications strategy, and social media channels. We will now move into phase two for building the foundation up in the public sphere, and forming relationships that result in partnerships that benefit children in urban environments.