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#GivingTuesday UK

Key deliverables:

  • Strategic Consulting
  • Digital Campaign Strategy Document
  • Flagship video
  • Branded collateral.

Summary: Shape History were tasked to be the digital agency for Giving Tuesday UK 2017. We developed a campaign strategy accompanied with a flagship launch video and branded materials such as posters, t-shirts, and graphic images.

Emote: The aim of the campaign was to unify supporters and stakeholders with a clear social ask for Giving Tuesday and to raise awareness and encourage participation on the day.

Educate: We created a flagship film to educate the audience on what Giving Tuesday is and how easy it is to get involved. Similarly, the branded collateral also helped to achieve this aim.

Action: The unified brand and co-ordinated strategy made it easy for like-minded activists and partners to get involved and increase the reach of the #GivingTuesday hashtag.