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Greenpeace: #DancefortheCongo

TOGETHER WE HAVE HELPED:
Empower campaigners around the world.

#DanceForTheCongo official music video (Selfie Sway)

Do you love the rainforest so much that it makes you want to dance? 💚🌳 So do we! Show us your moves: raise your hand 🙌🏾 sway your hips - and you’re doing the Congo Selfie Sway! Here’s the song to dance to: http://act.gp/2z4NSbaPost your video in the comments below or on your own feed with the hashtag #DanceForTheCongoWe’ll share the best dances with people all over the world… and Greenpeace Africa will take them to a big UN meeting in November.

Posted by Greenpeace UK on Friday, 27 October 2017

Key deliverables:

  • Video production
  • Campaign strategy
  • Social Media distribution
The Congo Basin Rainforest is the second largest on earth but it’s being destroyed more and more each year. We brought the power back to the people by creating a very fun and inspiring 45 second video using existing footage.
This comprised of group dance style videos or the “Congo Selfie Sway” which, in turn, created the #DanceFortheCongo.
This video was for general awareness raising, encouraging members of the public to share a video of them raising their hands and swaying their hips for a fantastic cause. We re-created this video in French, Portuguese and Spanish for multiple audiences.