SomewhereTo_: Boy in a Band
Summary: We created a video campaign for youth audiences bringing together a Youtuber and charity, to encourage sign ups to SomeWhereTo_, a National Lottery funded initiative providing free space to young people to fulfil their potential.
Emote: Viral music video with YouTuber BoyInABand.
Educate: Video content drove audiences to a landing page where they could learn more about SomewhereTo_’s service for young people.
Action: Audiences could also sign up on the landing page to the service.
Result: 2 Million + Views / driving SomeWhereTo_ member growth.
- Music Video Production
- Web Development and Design
- Campaign launch strategy
- Campaign distribution across news and social media