SomewhereTo_: Boy in a Band

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Key deliverables:

  • Music Video Production
  • Web Development and Design
  • Campaign launch strategy
  • Campaign distribution across news and social media

Summary: We created a video campaign for youth audiences bringing together a Youtuber and charity, to encourage sign ups to SomeWhereTo_, a National Lottery funded initiative providing free space to young people to fulfil their potential.

Emote: Viral music video with YouTuber BoyInABand.

Educate: Video content drove audiences to a landing page where they could learn more about SomewhereTo_’s service for young people.

Action: Audiences could also sign up on the landing page to the service.

Result: 2 Million + Views / driving SomeWhereTo_ member growth.