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Stop Aids


Key Deliverables:

  • Strategic Consulting.
  • Social media management.
  • Content creation.

Summary: Shape History took control of Stop Aids’ Twitter and Facebook accounts to help increase their reach and engagement through a key campaign moment. Our activity resulted in a 96% increase in reach, 30% increase in engagement, and 67% increase in Facebook page likes.

Emote: Turning key stories within the StopAids remit alongside powerful case studies into digital content to share and engage the target audience.

Educate: Digital assets were accompanied by a call to action encouraging the audience to click to find out more information and educate them self on the key issues.

Action: Users were encouraged to share key facts and findings and get engaged with StopAids through liking the Facebook page.