We worked with Uber on their UberENGAGE programme, which provides parters with a formal voice in the business, empowering them to suggest changes that make the Uber app better for all users. It provides an opportunity to gather feedback, suggestions and ideas on how to improve Uber.
We created an icon based animation to capture the essence of the programme, based on their existing brand assets. We initially created a storyboard and then broke the animation into two separate parts; the first explained the overall premise of the project and the second detailed the application process for Partner Drivers. We used a professional but friendly voiceover. We pulled the completed animation together in under two weeks.