United Nations: The Right to Development
Summary: 2016 marked the 30th anniversary of the UN Declaration on the Right to Development. The declaration’s vision aimed at upholding equality for all individuals and peoples, the right to participate in development and share equitably in its benefits. Shape History created a powerful animation to highlight the successes and struggles over the last 30 years.
Result: The animation as shown to world leaders and delegates at the UN council, including then UN Secretary General Ban Ki-moon.
- Movement Building and Campaign Strategy
- Campaign launch (launching a brand new movement with the United Nations)
- Video and Graphic Content development to fuel growth
- Content distribution to get messages seen and shared