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Work for Good

TOGETHER WE HAVE HELPED:
Unite companies and brands in the USA to participate.

Key Deliverables:

  • Strategic consulting
  • Sector research and development
  • Social media strategy document
  • Branded collateral
  • Social platform management
  • Content calendar management
  • Character design
  • Movement branding
  • Animation storyboarding and creation

Brand Development and Animation

Summary: Shape History was commissioned by Work For Good to help brand and animate their new, innovative way of helping good causes.

Emote: To help launch the scheme we created a 90 second animation to present Work for Good to the world.

Educate: The animation was informative in its own right, explaining the process of giving, but it also directed viewers to the new site.

Action: Viewers were then asked to register their business on the site, to kick start their involvement in Work for Good.

Result: The website and animation are now live, with Shape History piloting the scheme of donating your skills in the creation of this animation.

Social Media Strategy

Summary: Shape History were commissioned by Work for Good to create a “3 month and beyond” bespoke social strategy and social media takeover. Sector research conducted by our team allowed us to deliver an integrated social media strategy and build an audience to drive engagement for Work for Good’s official launch in February 2018.

We created a mix of graphical and written content with the aim of building an audience on Facebook, Twitter and LinkedIn and bringing a new audience to action on landing pages.