Communications Lead

Last updated: February 2024

The Role:

Shape History is searching  for candidates with at least 4-5 years of experience in communications,  some of which have been at an agency or purpose-led company, to become our new Communications Lead. We’re looking for someone with a knack for storytelling, a passion for social impact, and a drive to make a difference.  If you’re ready for a new challenge in London, let’s talk. 

Hello! We’re Shape History, the social impact communications agency. We work with our partners –  charities, businesses, UN bodies, academic institutions, philanthropic organisations –  on some of the biggest issues facing humanity today, from Climate Change to Gender Equality, Health and Wellbeing to Human Rights. Our vision is a fairer world, and we use communications to get there faster. 

We’re a full service agency, doing everything from strategically advising major institutions, to placing stories in the news, or creating beautiful content and strategically targeting  audiences. The successful candidate will join our Strategy Team, reporting to an Associate Strategy Director, working to  build strong relationships with our partners, shape and execute dynamic campaigns that amplify brand and issue awareness and captivate audiences.

How you’ll be shaping history everyday…

  • Communications Lead: You’ll be the lead point of contact for all matters specific to your partnerships, getting to know our partners inside out. You’ll understand their needs, vision, and audiences. You’ll be their go-to, leading the relationship  and steering all things project related such as briefs, approval process, conflict management, sign off and more.
  • Captain Collaboration: You’re the bridge between our partners and our internal team. You’ll collaborate with creative minds, strategists, project managers and designers to come up with ideas that generate impact bringing the partner into the conversation. 
  • Creative and strategic brilliance: Stay focused on the big picture every day when delivering work, prioritising outcomes over outputs. You will ideate innovative communications strategies that push boundaries, infuse creativity into every aspect of planning and execution, and continuously seek fresh angles and innovative approaches for securing coverage. 
  • Crisis Management: Prepare crisis communications scenarios, plans, and responses. This includes ensuring all risks are clearly identified with mitigation actions put in place. At times, you will also be required to provide guidance to our partners’ leadership teams during crises. 
  • Monitoring and Evaluation: Conduct rigorous evidence-based evaluation across your projects to adapt plans and measure impact. This includes monitoring media coverage and online conversations, analysing campaign effectiveness – and making insight-driven improvements – and preparing regular reports for senior management. 
  • Active Reading and Horizon Scanning: Upskilling and improving knowledge on key issues related to the projects and partnerships you  lead on. For example,  keeping up to date with the developments at COP, investor activism, and climate finance if you are leading on a climate campaign.  This will allow you to spot unplanned opportunities to leverage.
  • Storytelling and Copywriting: Day -to-day, you’ll write clear and concise copy for a range of different mediums, press releases, opinion pieces, and thought articles for websites – that inform, engage, and resonate with target audiences. 
  • Research and analysis: Gather valuable, actionable insights for communications strategies and activations by conducting extensive qualitative and quantitative research on audiences and issues, including commissioning external research. 
  • Consulting & facilitating workshops:  Facilitating workshops to uncover insights and co-create strategy and positioning – both virtually and in person. You will also provide training to our partners across different communications disciplines, including media & pr. 

You’re good at…

  • Account management: A confident, organised individual, with at least 4-5 years’ experience of account management and communications planning with excellent interpersonal and communication skills.
  • Strategic mindset: You understand how to move from outcomes to strategy, to tactics, all while ensuring that everything serves a meaningful purpose, ultimately driving impact. 
  • Consultancy: Comfortable collaborating and challenging our partners towards communications outputs that drive and grow the project to meet impact goals. 
  • Storytelling: You know what makes a good, engaging story, and can turn complex information (sometimes data) into stories that are understandable, engaging, and relevant to audiences. 
  • Communication: Excellent written and verbal communication skills, with an ability to present to audiences,  engage them to listen to you, and convince them to take action. In particular, experience and knowledge of philanthropic communications.
  • Digital marketing: You take an audience first approach to communications strategies and have experience planning, recommending and implementing plans across digital channels.
  • Creativity: Creativity runs through your veins, and you recognise how essential it is for crafting compelling stories, unique angles, and attention-grabbing campaigns.
  • Collaboration: Working collaboratively in a team, as well as independently, and willing to roll up your sleeves during short intensive sprints.
  • Open-minded: Willing to step outside your comfort zone,; learning and  working in new and different areas. 
  • Stress Management and Adaptability: Adapting when unexpected issues arise, being able to manage and surpass stressful situations. This involves managing a complex and reactive workload. 
  • Clarity and simplification: With your experience in communications , you can comfortably present ideas to the internal team or our partners in an engaging way that resonates and creates clarity and alignment. 
  • Proactivity: Taking ownership and autonomy over your work, solving problems that others may not have noticed, and going out of your way to continue learning and growing. 
  • Eye for detail: You are able to give clear and critical feedback that helps improve the overall quality of work . You are confident in signing off on pieces of work before they go live.

Extra bit of awesome: 

  • Hola. Bonjour. Shalom. Speak another language? Great!

Race Equity:

We are committed to having an inclusive culture in which everyone feels safe and supported to achieve their potential. We recognise that there is a long way to go in implementing race equity in the sector and we have a robust strategy in place for delivering this at Shape History. We actively encourage applications from underrepresented and minority groups, including those with lived experience of social issues we are working to address. As part of this strategy, we use blind recruitment in our first round of applications. When applying for this role, you will be taken to a Typeform link where you’ll be asked a series of questions.


Base salary of £40,000 – £48,000 plus company and personal bonus (between 3-5% base salary)

Recruitment process:

  • Applications open on Monday 5th February
  • Applications close on Monday 26th February
  • A short task may be shared in advance of interviews, which will be held on w/c 4th March.