Key Deliverables:
- Strategic Consulting
- Digital Campaign Strategy Document
- Flagship video
- Branded collateral
TOGETHER WE HAVE HELPED:
Unite companies and brands in the USA to participate.
Summary: Shape History were commissioned by Giving Tuesday USA to create a flagship roundup video featuring images and video content from worldwide Giving Tuesday partners for use online and on television.
Emote: The aim of the video was to unify and celebrate supporters and stakeholders, showing the global reach of the campaign.
Educate: We created a film to educate the audience on what Giving Tuesday is and how wide their impact is.
Action: The unified brand and co-ordinated strategy made it easy for like-minded activists and partners to get involved and increased the reach of the #GivingTuesday brand.
