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#GivingTuesday USA

Unite companies and brands in the USA to participate.


Key Deliverables:

  • Strategic Consulting
  • Digital Campaign Strategy Document
  • Flagship video
  • Branded collateral

Summary: Shape History were commissioned by Giving Tuesday USA to create a flagship roundup video featuring images and video content from worldwide Giving Tuesday partners for use online and on television.

Emote: The aim of the video was to unify and celebrate supporters and stakeholders, showing the global reach of the campaign.

Educate: We created a film to educate the audience on what Giving Tuesday is and how wide their impact is.

Action: The unified brand and co-ordinated strategy made it easy for like-minded activists and partners to get involved and increased the reach of the #GivingTuesday brand.