- Social Media Strategy
- Content Development
- Campaign Strategy
- Campaign Launch
- Campaign Branding
Summary: Shape History were tasked to develop a campaign strategy accompanied with branded material such as fact sheets, infographics, social media headers and brand guidelines for Countdown 2030 Europe, with Planned Parenthood.
Emote: The aim of the campaign was to unify supporters and stakeholders under an umbrella campaign that raises awareness amongst governments, like-minded organisations, donors, and the general public on the importance of investment in family planning.
Educate: All creative assets provided bitesize chunks of informative content, that highlighted the importance of family planning and why the work of the IPPF is so important. We further provided the team with a strategic workshop on how best to utilise this content.
Action: The unified brand made it easy for like-minded activists, members and organisations to easily share the awareness.