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Get thousands participating in World Cancer Day.

World Cancer Day 4th Feb
World Cancer Day 4th Feb
UICC Global Cancer Control

Key deliverables:

  • Social Media Strategy
  • Content Development

Summary: Shape History were tasked with repackaging pre-existing graphic content to raise awareness about World Cancer Day.

Emote: The aim was to further create moving images and gifs from existing creative assets, allowing audiences to engage with the topic.

Educate: Through the accessibility of social media and the GIFS, the aim is to inform audiences of the date of World Cancer Day, with key messaging showcased on a vibrant and engaging channel.

Action: The content will be shareable across social media, with clear signposting via a call to action to ‘get involved,’ directing audiences to the hashtags #WorldCancerDay and #WeCanICan. The hashtags provide like-minded individuals and would-be supporters the opportunity to unite under the same message.