- Social Media Strategy
- Content Development
Summary: Shape History were tasked with repackaging pre-existing graphic content to raise awareness about World Cancer Day.
Emote: The aim was to further create moving images and gifs from existing creative assets, allowing audiences to engage with the topic.
Educate: Through the accessibility of social media and the GIFS, the aim is to inform audiences of the date of World Cancer Day, with key messaging showcased on a vibrant and engaging channel.
Action: The content will be shareable across social media, with clear signposting via a call to action to ‘get involved,’ directing audiences to the hashtags #WorldCancerDay and #WeCanICan. The hashtags provide like-minded individuals and would-be supporters the opportunity to unite under the same message.