Strategy Lead

The Role:

Are you someone with a strategic mind and an interest in policy changes? Do you enjoy working in creative, fast-paced, and challenging environments? Are you wanting to join a passionate, talented, driven team who live and breathe social impact?  If so, you could be just what we’re looking for.

We’re Shape History, the social impact communications agency. We’re here to nurture a fairer world, faster, through creative storytelling, powerful brands, and strategic communications. We’re on the lookout for candidates to fill the position of Strategy Lead who have a background and passion in public affairs campaigning, and have at least 4 years of industry experience.

As part of the Strategy team, the successful candidate will carry out research, unearth powerful and actionable insights, and develop communication and engagement strategies to influence and convince priority stakeholders. You will need to have a strategic mindset with a creative flair, and be willing to consult, challenge, and inspire a wide range of partners both in the UK and around the world.

How you’ll be shaping history everyday:

  • Working with our Planners on a daily basis, you will be responsible for completing any strategic task that comes your way.
  • You will plan and conduct stakeholder interviews, both with our partners directly and with any of their beneficiaries or primary stakeholders, writing up detailed notes for analysis to feed into campaign and messaging development. 
  • Segmenting out audiences, and in doing so, creating personas in collaboration with our partners. This might involve leading on persona mapping workshops, to better understand who the audiences we are targeting are. 
  • You will undertake research into areas of policy, advocacy, and campaigns to monitor the political environment, using this to feedback and advise internal team members and our partners. This will also involve writing up research insight reports including conducting SWOT and PEST analysis, competitor analysis, and audience prioritisation
  • You will develop public affairs and engagement strategies to further the aims and objectives of our partners in the political sphere.
  • You will develop media strategies, identifying and developing hooks and opportunities for securing media coverage. 
  • You might help fine-tune and support with writing proposals for new and existing partners, as well as taking part in pitches and presenting strategic options for consideration. 
  • Writing Op-Eds or blogs for both the Shape History hub and for our partners on key issues within their sector. Other written tasks may include website copy, social media copy, report writing. 
  • Drafting press releases, proof-reading, and if necessary, rewriting media statements. 
  • Building relationships with both key media contacts and decision makers in the political arena on a UK, European, and global level. 

You’re good at:

  • Passionate and knowledgeable about the workings of government and parliament in the UK. 
  • Proven track record and experience of developing and implementing effective public affairs strategies and influencing stakeholders. 
  • Working collaboratively in a team, as well as independently.
  • Willing to roll up your sleeves during short intensive sprints to ensure success of campaigns.
  • Understand how to segment target audiences and create tailored messaging and content.  
  • Working in a fast-paced environment and can adapt easily when things come up unexpectedly.
  • You will have the utmost confidence to push our partners beyond their comfort zones, in a respectful way.
  • Good presentation skills, with confidence speaking to a room.
  • You’ll be comfortable with different research approaches such as stakeholder workshops, surveys, focus groups and interviews
  • A campaigner mindset and can demonstrate real passion for social impact causes. 
  • Very good organisational skills, understanding how to balance multiple projects at once.
  • Experience in writing communications strategies for partners. 
  • Excellent initiative and will try to problem solve yourself before going to others.

Extra bit of awesome:

  • Knowledge and background in the social impact sector, whether that be working with charities, NGOs, funders, or institutions. 
  • Understand how best to utilise and take advantage of different social media channels. 
  • Experience with creating campaigns, from start to finish.
  • Agency-specific experience. 
  • Worked on political campaigns.


Base salary between £28,000-£38,000 per year, depending on experience.

Closing date:

Monday 1st February, 2021 at 9am GMT

Application process:

  • Send us your CV and cover letter.
  • All applications should be completed using our online form below. For any queries, please get in touch at
  • Following on from this, we will be inviting a select few to complete a task and take part in an interview.

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Our team are full of campaigners who genuinely want to create an impact in society. We see the agency as a place for individual and collective evolution. We therefore put an emphasis on training for the team and ensure that everyone can be their full self when coming into the office.
Shape history


We put the individuals in the Shape History team at the heart of every decision that is made. Here are some of the reasons we think you should join the team.

We offer grants to team members to build passion projects with no restrictions. We also run our own internal campaigns with ideas coming from the team.

Besides from core hours, the team can start and end when you like. We also work from home on Fridays.

4x per year, the full team comes together to take part in workshops, activities and socials. Previous team days have included axe throwing (not at each other), graffiti spraying and team challenges around London.

Each team member is entitled to 24 days of holiday plus a Christmas shutdown period and bank holidays. We also have an enhanced parent leave policy.

We think that the team has a vitamin C deficiency because the amount of fruit they devour during Monday huddles is ridiculous. Enjoy that, as well as prosecco Thursdays!

Our main priority is our team and the culture that runs throughout the agency. We put emphasis on working with team members to unfold their individual and unique potential.