About Us
Shape History was started out of a belief that the world needed a different type of agency, one that didn't just do social impact, but lived and breathed it. Today, we are a group of thinkers, creators, and digital ninjas; we are change makers, fire starters and movement builders. We are unapologetic believers in the impossible, relentlessly driving towards the SDGs.

Fundamentally, we simply want to help social impact leaders and change makers of the world tell their story, and amplify their cause. Since 2015, we've grown in every way - people, geography, partnerships, office pets - but there are a few things that we've always championed to our core that guide our vision, our culture, and our people.

PASSIONATE, TALENTED, DRIVEN PEOPLE WHO LIVE & BREATHE SOCIAL IMPACT

Shape History was started out of a belief that the world needed a different type of agency, one that didn't just do social impact, but lived and breathed it. Today, we are a group of thinkers, creators, and digital ninjas; we are change makers, fire starters and movement builders. We are unapologetic believers in the impossible, relentlessly driving towards the SDGs.

Fundamentally, we simply want to help social impact leaders and change makers of the world tell their story, and amplify their cause. Since 2015, we've grown in every way - people, geography, partnerships, office pets - but there are a few things that we've always championed to our core that guide our vision, our culture, and our people.

Everyday activists

Everyone has their own social passions - every day should be about championing these and thinking like a campaigner.

Frankness

There’s so much waffle, faff and jargon in the agency world - you won’t find that here.

Creative Storytelling

If you want to change the world, you’ve got to find the right story, and tell it well.

Outcomes before outputs

Our approach is laser focused on the impact of our partners - the tools & tactics that get us there are adaptable & evolving.

Culture

We nurture our team to discover their true self to unfold their potential. This is a constant evolution of self.

WE HAVE PARTNERS, NOT CLIENTS

We're often asked "how will you work with us"? "As a partnership" is always our response. We see every project as a coming together of experts - us in communications, you in a specialist field of social impact. It’s that unique blend which empowers both our organisations to accelerate the social outcomes we're both reaching for. Sometimes that means challenging each other, often it means going the extra mile, it always means pushing each other to think big, plan meticulously, and execute with precision. Find out more about our specific services on our Expertise page.
Explore our expertise
We're often asked "how will you work with us"? "As a partnership" is always our response. We see every project as a coming together of experts - us in communications, you in a specialist field of social impact. It’s that unique blend which empowers both our organisations to accelerate the social outcomes we're both reaching for. Sometimes that means challenging each other, often it means going the extra mile, it always means pushing each other to think big, plan meticulously, and execute with precision. Find out more about our specific services on our Expertise page.
Explore our expertise

WE ARE…

strategy lead
Ayesha Gardiner
Ayesha Gardiner
Ayesha Gardiner

Ayesha Gardiner

planning lead
Sarah Folwell
Sarah Folwell
Sarah Folwell

Sarah Folwell

ui/ux & brand lead
Christoph Maurer
Christoph Maurer
Christoph Maurer

Christoph Maurer

strategy lead
Leila Hashemi
Leila Hashemi
Leila Hashemi

Leila Hashemi

LIMITLESS DREAMERS.

co-managing director
Lauren Kay-Lambert
Lauren Kay-Lambert
Lauren Kay-Lambert

Lauren Kay-Lambert

co-managing director
Ed Fletcher
Ed Fletcher
Ed Fletcher

Ed Fletcher

lead producer
Marcel Reinard
Marcel Reinard
Marcel Reinard

Marcel Reinard

strategy lead
Anwulika Okonjo
Anwulika Okonjo
Anwulika Okonjo

Anwulika Okonjo

planning lead
Rochelle Shanthakumar
Rochelle Shanthakumar
Rochelle Shanthakumar

Rochelle Shanthakumar

creative lead
Zoe Dawson
Zoe Dawson
Zoe Dawson

Zoe Dawson

UNITED BY OUR PASSION

graphic designer
Zeina Boukhaled
Zeina Boukhaled
Zeina Boukhaled

Zeina Boukhaled

graphic designer
Naomi Gennery
Naomi Gennery
Naomi Gennery

Naomi Gennery

strategy director
Lewis Parker
Lewis Parker
Lewis Parker

Lewis Parker

strategy lead
Nina Jatana
Nina Jatana
Nina Jatana

Nina Jatana

planning lead
Antoinette Orr
Antoinette Orr
Antoinette Orr

Antoinette Orr

creative
Tony Nguyen
Tony Nguyen
Tony Nguyen

Tony Nguyen

brand director
Louise Cowley
Louise Cowley
Louise Cowley

Louise Cowley

WITH US NO DAY IS THE SAME.

brand lead
Geli Luna
Geli Luna
Geli Luna

Geli Luna

planning lead
Hermione Ruff
Hermione Ruff
Hermione Ruff

Hermione Ruff

creative disruptor
Margit Mulder
Margit Mulder
Margit Mulder

Margit Mulder

motion design lead
Joel Harvey
Joel Harvey
Joel Harvey

Joel Harvey

WE CREATE

copywriter lead
Halema Khatun
Halema Khatun
Halema Khatun

Halema Khatun

performance marketing director
Justin Thorne
Justin Thorne
Justin Thorne

Justin Thorne

ui & ux designer
Harry Thorpe
Harry Thorpe
Harry Thorpe

Harry Thorpe

creative director
Matt Hyndman
Matt Hyndman
Matt Hyndman

Matt Hyndman

A FAIRER WORLD, FASTER

copywriting lead
Liam Clifford
Liam Clifford
Liam Clifford

Liam Clifford

strategist
Eden Szymura
Eden Szymura
Eden Szymura

Eden Szymura

head of happiness
Juno
Juno
Juno

Juno

strategy lead
Jack Maycock
Jack Maycock
Jack Maycock

Jack Maycock

strategist
Haseeb Qureshi
Haseeb Qureshi
Haseeb Qureshi

Haseeb Qureshi

TODAY

chief technology officer
Tom Paterson
Tom Paterson

Tom Paterson

developer
Robbie MacVicar
Robbie MacVicar
Robbie MacVicar

Robbie MacVicar

performance marketing specialist
Paul Court
Paul Court
Paul Court

Paul Court

founder
Mike Buonaiuto
Mike Buonaiuto
Mike Buonaiuto

Mike Buonaiuto