About Us
Shape History was founded with one goal in mind: to build an agency that lives and breathes social and environmental impact.

The world has changed a lot since we started out in 2015, but our commitment to change hasn’t. Because the only question that really matters is: did we actually change something? We’re a team of analysts, strategists, creatives, and movement-builders, tirelessly dedicated to solving some of the world’s most pressing social challenges. We still believe that the best work happens through partnership, and that lasting impact demands smart, bold, narrative-shifting creativity.

Good causes deserve work that actually works.

Shape History was founded with one goal in mind: to build an agency that lives and breathes social and environmental impact.

The world has changed a lot since we started out in 2015, but our commitment to change hasn’t. Because the only question that really matters is: did we actually change something? We’re a team of analysts, strategists, creatives, and movement-builders, tirelessly dedicated to solving some of the world’s most pressing social challenges. We still believe that the best work happens through partnership, and that lasting impact demands smart, bold, narrative-shifting creativity.

Impact First

Everything we do is always guided by the change we want to see – whether in the sector, among your audience, or in society – and never by our own ego.

Bespoke Thinking

There’s so much waffle, faff and jargon in the agency world — you won’t find that here.

Creative Flair

We use creativity to make ideas clear, human and hard to ignore, finding better ways to connect with people and deliver impact.

Everyday Activism

We all have our own stories, and we’re all drawn to deeply personal causes. We champion this diversity of thought and individuality of expression.

Proactive Inclusivity

We seek out different perspectives and lived experiences, questioning our biases and assumptions at every stage.

YOU’RE OUR PARTNER, NOT OUR CLIENT

Working with us is a partnership. We’ll work closely with your team to build a consensus, showing them how every decision we make is in service to a larger goal. After all, the best work happens when everyone is pulling in the same direction.
Explore our expertise
Working with us is a partnership. We’ll work closely with your team to build a consensus, showing them how every decision we make is in service to a larger goal. After all, the best work happens when everyone is pulling in the same direction.
Explore our expertise

WE ARE…

Senior Strategy Executive
Anushka Dalal
Anushka Dalal

Anushka Dalal

Bio
Associate Strategy Director
Jack Maycock
Jack Maycock

Jack Maycock

Bio
Associate Strategy Director
Ayesha Gardiner
Ayesha Gardiner

Ayesha Gardiner

Bio
Board Member
Lauren Kay-Lambert
Lauren Kay-Lambert

Lauren Kay-Lambert

Bio
Chief Executive Officer
Ed Fletcher
Ed Fletcher

Ed Fletcher

Bio
Midweight Creative
Joe Slawinski

Joe Slawinski

Bio
Chief Strategy Officer
Lewis Parker
Lewis Parker

Lewis Parker

Bio
Creative Director
Mbithi Masya
Mbithi Masya

Mbithi Masya

Associate Creative Director
Zoe Dawson
Zoe Dawson

Zoe Dawson

Bio
Design Lead
Zeina Boukhaled
Zeina Boukhaled

Zeina Boukhaled

Bio
Creative Director
Lisa Maidment
Lisa Maidment

Lisa Maidment

Associate Design Director
Geli Luna
Geli Luna

Geli Luna

Bio
Senior Creative Lead
Joe Walsh
Joe Walsh

Joe Walsh

Bio
Senior Communications Lead
Jasmine El-Gabban

Jasmine El-Gabban

Midweight Designer
Anya Parakh
Anya Parakh

Anya Parakh

Bio
Chief Partnership Officer
Hannah Johnson
Hannah Johnson

Hannah Johnson

PR & Media Lead
Olivia Scarlett
Olivia Scarlett

Olivia Scarlett

Senior Strategy Consultants
Shaline Manhertz and Kristianah Fasunloye

Shaline Manhertz and Kristianah Fasunloye

PR & Marketing Manager
Samantha Rogers
Samantha Rogers

Samantha Rogers

Traffic & Project Manager
Julie Ngalle
Julie Ngalle

Julie Ngalle

Senior Communications Lead
Callum Jackson

Callum Jackson

Bio
Social Media Lead
Johanna Alck
Johanna Alck

Johanna Alck

UX Consultant
Arda Awais
Arda Awais

Arda Awais

Web & SEO Strategist
Fiona McVitie

Fiona McVitie

Associate UX/UI & Brand Director
Christoph Maurer
Christoph Maurer

Christoph Maurer

Bio
Head of Development
Robbie MacVicar
Robbie MacVicar

Robbie MacVicar

Bio
Performance Marketing Director
Justin Thorne
Justin Thorne
Justin Thorne

Justin Thorne

Bio
Head of Happiness
Juno
Juno
Juno

Juno

Bio
This could be you
Join our team
Join our team

Join our team

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founder
Mike Buonaiuto
Mike Buonaiuto

Mike Buonaiuto

Bio