We’re Shape History, the impact-first communications agency built for a world where the battle for attention is fierce and real change is harder to achieve than ever.
We use research, strategy, and creativity to build a fairer world faster and deliver impact that lasts for people, organisations, and society.
B Corp Certified. Independent. Global.
We help organisations diagnose and define before delivery - understanding what's holding you back and where the real opportunity lies, whether that's funding strategy, operational effectiveness, audience motivations, or something else entirely. Then we build the roadmap to change together.
We design audience-first communications that meet them where they are, move the powerholders you need on side, and change the behaviours that matter. From advocacy strategy and PR to bold creative campaigns, we build communications that work as a connected influence ecosystem, not a series of standalone activations.
In a crowded sector where funding is in flux, fearless thinking and genuine distinctiveness aren't optional, they're survival. We build the positioning, narrative, and reason to believe that makes your funders, partners, and audiences take notice, including high-stakes funder propositions that open doors and unlock the funding you need.
What impact first actually means.
Creating change is in our DNA (clues in the name). Outputs are what we make. Outcomes are the changes we spark. Impact is what we’re focused on delivering — the enduring difference that lasts beyond us for organisations, audiences, and society.
Impact First means starting with the change that needs to happen, then building the strategy, roadmap, and communications needed to achieve it. Every piece of work is designed to move something forward — whether that’s funding, behaviour, policy, engagement, or public support.
There are some of the common challenges we help our partners overcome: