Monsters, Baddies & Heroes

Authors: Jece Shunmugam, Jack Maycock, Kate Savin
  • Posted on: October 26, 2020

Read on for a handpicked selection of the good, the bad and the one to watch in the world of social impact communications. This week, we’re highlighting Greenpeace’s latest advert, Ben Bradley’s latest blunder and Southbank Centre’s latest exhibition.

| NAILED IT: There’s a monster in my kitchen

Greenpeace’s new film There’s a monster in my kitchen tells the tale of rainforest destruction caused by the industrial meat industry. Narrated by Narcos star Wagner Moura, the animation depicts a child’s fear at seeing a jaguar in their kitchen, before the narrative flips to illustrate the jaguar’s own fear for its existence.

The sequel to their 2018 Rang-Tan animation, this powerful story hits all the right notes. It ends with a call to sign a petition asking multinational companies such as Tesco, KFC and McDonalds to stop using forest destroyers in their supply chain. You can sign it here.

| MASSIVE FAIL: Ben ‘sterilize-the-poor’ Bradley strikes again

The Tory MP who once argued that people on benefits should get vasectomies to combat the “vast sea of unemployed wasters we pay to keep” has waded into the free school meals debate with more man-of-the-people pleasantries. 

Responding to a tweet, Mr Bradley, MP for Mansfield, claimed that the summer’s free school meal vouchers gave money directly to crack dens and brothels.

This is despite supermarkets being under instruction to only accept the vouchers for food and non-alcoholic drinks purchases. Mr Bradley has since stated that his point is that vulnerable children should be supported in other ways. 

Either way, his incorrect and insulting claims have no place coming from a publicly elected representative of a struggling community. 

Photo credit: @southbankcentre

| THE ONE TO WATCH: Celebrate our everyday heroes

Southbank Centre has launched an outdoor exhibition celebrating the frontline and essential workers whose sacrifices and contributions kept the country running at the height of the coronavirus pandemic.

Over 40 portraits capture nurses, bus drivers, shop assistants, and faith workers.

The portraits are varied, with a mix in style from charcoal, photography, to paint. Though each is very individual, together they aim to reflect the “sheer scale of the collective response to this crisis” and the way people across the country came together to support one another. 

You can visit the outdoor exhibition until November 1st. More information here.