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PODCAST: Can the ad industry save the world?


In a recent open letter, Extinction Rebellion challenged the advertising industry to lead the fight against climate change. Shape History has answered the call, bringing Extinction Rebellion together with key industry leaders in a landmark podcast to discuss the practicalities, realities and consequences of advertisers using their influence to save the world.

Listen to the full episode here

From left to right: Nicola Kemp, Stuart Lambert, Will Skeaping, and Mike Buonaiuto.


  • Will Skeaping, Extinction Rebellion
  • Nicola Kemp, Managing Editor BITE, CreativeBrief
  • Stuart Lambert, Former Director, Weber Shandwick and now founding partner, Blurred Agency


  • Presenter: Mike Buoniauto, Founder & CEO, Shape History
  • Producer/Editor: Kate Savin
  • Sound: Sarah Hammond

This podcast was recorded at Shape History’s central London offices in June 2019 on the back of Kate Savin’s article assessing Extinction Rebellion’s impact.

Shape History is a social impact communications agency. We nurture purpose-led institutions, charities, campaigning groups and social impact leaders with strategic design and communication to accelerate social impact. Get in touch if you would like to work with us.

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Kate Savin

Kate Savin

Kate joins Shape History after studying History at Manchester University and then working for an MP in Parliament. She focuses on video production, working with clients on campaigns and supporting with concept creation, script-writing, pre-production and production. Kate is driven by the desire to fix glaring injustices or organisational failures in society, and is particularly interested in environmental, mental health and women’s rights issues.

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