Fund for Global Human Rights  Fund for Global Human Rights

32%

web increase in users compared to previous year

29%

increase in sessions compared to previous year

500+

views on flagship video

Fund for Global Human Rights
Project:  Animation & Website Cause:  Human Rights Deliverables: Content, Digital

We created a website and a flagship animation that has elevated FGHR’s public image, showcased the invaluable work done by staff and grantees, and started to diversify funding.

Challenge

FGHR’s website hadn't been updated in years. It lacked friendly usability, a concise and emotive narrative, and exciting and engaging visuals. It struggled to allow audiences understand what the Fund do and why.

Utopia

To elevate the Fund’s public profile, helping supporters and donors understand the Fund’s work and inspiring them to give, as well as meeting the broader communications needs of the organisation.

Solution

After extensive research and interviews in London and Washington DC, we discovered the key objectives of internal and external stakeholders to guide the website look and feel. The focus for us was on the user experience, creating a more streamlined journey. We also created a new flagship animation that lived on the site, communicates several different messages to priority under one narrative.

Shape History Hero
Working towards the following SDGs
Shape history
Shape history
Shape history
Shape history
Shape history
Shape history
Shape History Hero
Our Work

Shape History Hero
Shape History Hero

Shape History Hero