Awesome

The Covid-19 pandemic saw unprecedented innovation, funding and development of new vaccines in record time. But their roll-out was anything but equal, leaving millions of vulnerable people without access to life-saving treatment. The International Treatment Prevention Coalition, a world leader in medical equity, wanted to bring this issue to the world’s attention and lobby the World Trade Organisation for change. We helped them supercharge their campaign to protect millions of people, taking Make Medicines Affordable to a global audience.

The challenge

The TRIPS Waiver Agreement was implemented in 1995 by the WTO to protect global pharmaceutical companies from competition by mandating intellectual property rights. During Covid-19, this created crises, as emerging markets were inevitably the worst affected as wealthier Global North countries bought up enough vaccines to vaccinate their populations multiple times over. For the majority of countries around the world however, there was little to no option.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Aliquet nibh praesent tristique magna sit amet purus. Diam maecenas ultricies mi eget mauris pharetra. Adipiscing tristique risus nec feugiat in fermentum posuere urna.