CARE International: Reflections of My Mother

Reflections of my Mother

Share to celebrate the strength of moms everywhere. Happy Mother's Day.

Posted by CARE on Friday, 12 May 2017

Key deliverables:

  • Filmed content
  • Global outreach to activists
  • Key messaging for the campaign
  • Scripting

Summary: Alongside CARE international’s incredible work with women and girls all over the world, Shape History was invited to create a powerful campaign, for Mother’s Day, that celebrates inspiring mothers and women through the eyes of their daughters.

Finding an array of women from all over the world, we developed a stripped back video that aimed to create an authentic storytelling experience for all audience. The women were aged from 14 upwards, all telling inspiring things about their mother, and what qualities they see of their mum’s in themselves.

Result: The video received an incredible reception, with over 207,000 views on Facebook, 4,000 likes and engagements with 3,000 shares and 150 comments.