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CARE International

Get millions talking about gender based violence in the workplace.

Reflections of my Mother

Share to celebrate the strength of moms everywhere. Happy Mother's Day.

Posted by CARE on Friday, 12 May 2017
Together we have the power to stop violence against women in the workplace

Think you understand the discrimination and abuse many women face at work? Watch and learn. #ThisIsNotWorking #March4Women #InternationalWomensDay #IWD2018

Posted by CARE on Thursday, 8 March 2018

Key deliverables:

  • Filmed content
  • Global outreach to activists
  • Key messaging for the campaign
  • Scripting

Reflections of My Mother

Summary: Alongside CARE international’s incredible work with women and girls all over the world, Shape History was invited to create a powerful campaign, for Mother’s Day, that celebrates inspiring mothers and women through the eyes of their daughters.

Finding an array of women from all over the world, we developed a stripped back video that aimed to create an authentic storytelling experience for all audience. The women were aged from 14 upwards, all telling inspiring things about their mother, and what qualities they see of their mum’s in themselves.

Result: The video received an incredible reception, with over 207,000 views on Facebook, 4,000 likes and engagements with 3,000 shares and 150 comments.

5 Girls

Gender based violence is a global issue facing as many as 1 in every 3 women. Even still, it is one of the least recognised human rights violations in the world. In many countries women have no legal protections at work leaving them open and vulnerable to severe abuse- we believe this needs to change.

On International Women’s day we developed a simple concept for Care International to show the abuse women face at work. 4 girls from a variety of backgrounds speak directly to the viewer and tell what will happen to them later in their lives unless we act now. ‘In 1 years time’ recounts one women, ‘while walking home from work I will be raped and abused in an empty field.’

The video linked through to a petition encouraging the viewer to sign and take action. It was shared via social media and has gained over 200’000 views with many women sharing support for the project.