Fondation Botnar  Fondation Botnar

Millions

reached through digital advocacy

100,000+

visitors to website

6,700

digital followers

Fondation Botnar
Project:  Communications Partner Cause:  Health and Wellbeing, Philanthropy Deliverables: Brand, Content, Digital, Strategy

To build, launch, and position Fondation Botnar’s brand to aid advocacy, partnerships, and in catalysing action on utilising AI and digital technology for young people’s health and wellbeing globally.

Challenge

How do we build enough awareness and credibility to enter a competitive global space and redefine conventional grantmaking into a new model that helps deliver lasting impact that is innovative, sustainable, and scalable?

Utopia

Fondation Botnar is known and respected as an innovative global changemaker, thought leader, and catalyst of change at the nexus of digital technology, health, and young people’s wellbeing.

The solution

We designed a new brand and built a brand architecture that is true to Fondation Botnar’s Swiss based values and global ambition. We then accelerated and focused the foundation's vision and positioning with a communications and engagement strategy we helped design and implement.

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Working towards the following SDGs
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DEVELOPING A FRESH AND EXCITING BRAND

CREATIVELY CATALYSING DEBATE ON KEY ISSUES

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DIGITAL MAPPING OF INNOVATIVE SOLUTIONS

COMMUNICATIONS SUPPORT AT GLOBAL EVENTS

DIGITAL MEDIA

Raising awareness and credibility through content and positioning

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Shape History Hero