Project: Communications PartnerCause: Health and Wellbeing, PhilanthropyDeliverables: Brand, Content, Digital, Strategy
To build, launch, and position Fondation Botnar’s brand to aid advocacy, partnerships, and in catalysing action on utilising AI and digital technology for young people’s health and wellbeing globally.
How do we build enough awareness and credibility to enter a competitive global space and redefine conventional grantmaking into a new model that helps deliver lasting impact that is innovative, sustainable, and scalable?
Fondation Botnar is known and respected as an innovative global changemaker, thought leader, and catalyst of change at the nexus of digital technology, health, and young people’s wellbeing.
We designed a new brand and built a brand architecture that is true to Fondation Botnar’s Swiss based values and global ambition. We then accelerated and focused the foundation's vision and positioning with a communications and engagement strategy we helped design and implement.
Working towards the following SDGs
DEVELOPING A FRESH AND EXCITING BRAND
CREATIVELY CATALYSING DEBATE ON KEY ISSUES
DIGITAL MAPPING OF INNOVATIVE SOLUTIONS
COMMUNICATIONS SUPPORT AT GLOBAL EVENTS
Raising awareness and credibility through content and positioning