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Greenpeace

TOGETHER WE HAVE HELPED: Empower campaigners GlOBALLY
TO HELP SAVE THE CONGO BASIN RAINFOREST.

#DanceForTheCongo

Key deliverables:

  • Video production
  • Campaign strategy
  • Social Media distribution

Summary: The Congo Basin Rainforest is the second largest on earth but its being destroyed more and more each year. We brought the power back to the people by creating a very fun and inspiring 45 second video using existing footage.

This comprised of group dance style videos or the “Congo Selfie Sway” which, in turn, created the #DanceFortheCongo.

This video was for general awareness raising, encouraging members of the public to share a video of them raising their hands and swaying their hips for a fantastic cause. We re-created this video in French, Portuguese and Spanish for multiple audiences.

#DanceForTheCongo official music video (Selfie Sway)

Do you love the rainforest so much that it makes you want to dance? 💚🌳 So do we! Show us your moves: raise your hand 🙌🏾 sway your hips - and you’re doing the Congo Selfie Sway! Here’s the song to dance to: http://act.gp/2z4NSbaPost your video in the comments below or on your own feed with the hashtag #DanceForTheCongoWe’ll share the best dances with people all over the world… and Greenpeace Africa will take them to a big UN meeting in November.

Posted by Greenpeace UK on Friday, 27 October 2017

TOGETHER WE HAVE HELPED: ENCOURAGE THOUSANDS TO SIGN UP
TO ENCOURAGE ACTION TO BE TAKEN TO TACKLE AIR POLLUTION.

#CleanAirNow

Volkswagen doesn't want you to see this

We went undercover at a major car show to hear what car company employees have to say about diesel 🧐 Let's just say, it's not what Volkswagen want you to hear...Share to help get the truth out

Posted by Greenpeace UK on Wednesday, 2 May 2018
The top 5 cities for clean transport in Europe

Is your city in the top 5?Everyone wants to live in a clean city - here's how we can make it happen: https://act.gp/2rZORnT#CleanAirNow

Posted by Greenpeace International on Tuesday, 22 May 2018
Clean Air city transport

If public transport was free in your city, would you drive less? Share what you'd like to see in your city in the comments (and check out act.gp/2NsXWhQ)

Posted by Greenpeace International on Tuesday, 24 July 2018

Summary: We worked with Greenpeace on their #CleanAirNow campaign to produce shocking and informative films that show corruption in the automotive industry and shed-light on the cities in Europe that are paving the way in tackling air pollution.

Greenpeace Undercover

In a more positive light, Greenpeace turned their attention to the cities in Europe who are actively tackling air pollution. We produced a fun and shareable video that highlighted the ways in which Copenhagen, Amsterdam, Oslo, Zürich, Vienna are using innovative ways to lower pollution levels through transport. To gain maximum exposure, the video was edited in four versions; English, Spanish, Italian and German, which were suitable for all forms of social media.

Result: The English video surpassed 500k views within 10 days of its initial launch, with the Italian, Spanish and German versions amassing a combined 150k views.

The Cities Making Public Transport Free

In a further attempt to shed-light on the positive work being carried out to combat air pollution, we created another stylish and shareable social media video with Greenpeace that showcased cities who are making public transport free. To ensure maximum reach once again, we provided four translated versions of the video; English, Spanish, Italian and German.