- Video production
- Campaign strategy
- Social Media distribution
We worked with Greenpeace on their #CleanAirNow campaign to produce shocking and informative films that show corruption in the automotive industry and shed-light on the cities in Europe that are paving the way in tackling air pollution.
– Greenpeace Undercover
Summary: Volkswagen’s CEO Herbert Diess stated that “We need diesel…”, however, when Greenpeace went undercover at a motor show in Brussels, those who work at the heart of the industry claimed otherwise. This campaign is something quite unique for Greenpeace compared to their usual direct approach at tackling issues that need addressing. As well as editing the full length version of the video, we also produced a shorter cut which was suitable for all social media platforms. In order to allow the campaign to travel further, Spanish and Italian versions were also supplied.
Result: The full length video amassed over 140k views in its first week across Facebook and Twitter.
– The Top 5 Cities for Clean Transport in Europe
Summery: In a more positive light, Greenpeace turned their attention to the cities in Europe who are actively tackling air pollution. We produced a fun and shareable video that highlighted the ways in which Copenhagen, Amsterdam, Oslo, Zürich, Vienna are using innovative ways to lower pollution levels through transport. To gain maximum exposure, the video was edited in four versions; English, Spanish, Italian and German, which were suitable for all forms of social media.
Result: The English video surpassed 500k views within 10 days of its initial launch, with the Italian, Spanish and German versions amassing a combined 150k views.