macmillan

Macmillan Cancer Support: A Cancer Open London

A selection of content campaigns supporting Macmillan’s vision of an inclusive Britain, which extends Cancer care and begins to address patients as individual people.

  • Working with Macmillan’s incredible Inclusion team, we asked people to imagine a London where everyone did their bit to help those affected by Cancer though providing, amongst other things, access to events, transport and support.

  • We created a hidden-camera video focused on interweaving the aims of the Cancer Open London strategy into a series of real life surprises for two inspirational individuals affected by Cancer.

  • The aim is to inform and inspire viewers, turning them into advocates of Macmillan’s push towards a more inclusive, and caring, London.

  • We completed the project by producing a selection of films addressing diversity amongst cancer patients and the need for better inclusivity.

Key Deliverables:

  • Hidden Camera filming
  • Campaign strategy
  • Video Production and editing

 GETINTOUCH1

 

 

Mike Buonaiuto

Executive Director

Mike@shapehistory.com

Alex NewAlex Thompson-Armstrong

Head of Campaigns and Communications

Alex@shapehistory.com