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Macmillan Cancer Support: A Cancer Open London

make cancer care more inclusive.

Key deliverables:

  • Hidden Camera filming
  • Campaign strategy
  • Video Production and editing

A selection of content campaigns supporting Macmillan’s vision of an inclusive Britain, which extends Cancer care and begins to address patients as individual people.

  • Working with Macmillan’s incredible Inclusion team, we asked people to imagine a London where everyone did their bit to help those affected by Cancer though providing, amongst other things, access to events, transport and support.

  • We created a hidden-camera video focused on interweaving the aims of the Cancer Open London strategy into a series of real life surprises for two inspirational individuals affected by Cancer.

  • The aim is to inform and inspire viewers, turning them into advocates of Macmillan’s push towards a more inclusive, and caring, London.

  • We completed the project by producing a selection of films addressing diversity amongst cancer patients and the need for better inclusivity.