Macmillan Cancer Support: A Cancer Open London
A selection of content campaigns supporting Macmillan’s vision of an inclusive Britain, which extends Cancer care and begins to address patients as individual people.
Working with Macmillan’s incredible Inclusion team, we asked people to imagine a London where everyone did their bit to help those affected by Cancer though providing, amongst other things, access to events, transport and support.
We created a hidden-camera video focused on interweaving the aims of the Cancer Open London strategy into a series of real life surprises for two inspirational individuals affected by Cancer.
The aim is to inform and inspire viewers, turning them into advocates of Macmillan’s push towards a more inclusive, and caring, London.
- We completed the project by producing a selection of films addressing diversity amongst cancer patients and the need for better inclusivity.
- Hidden Camera filming
- Campaign strategy
- Video Production and editing