- Initial brand development
- Campaign and social media launch strategy
- App development and testing
- Creation of launch materials and video
- Bespoke distribution lists and email strategy
Summary: We built a landmark digital campaign to change the way young people access mental & sexual health support, with brand, app, social & video content development featuring YouTube influencers.
Emote: Through a series of audience testing phases and focus groups with young people, we crafted a brand identity and digital app which unites both public health bodies and younger patients with issues of mental and sexual health.
To bring the app to market and drive usage and engagement, we engaged the London Youtube community and created with them a series of PSA videos involving several influencers around the subjects of mental and sexual health.
Educate: All video and graphics content, including printed materials and posters in health facilities used by young people, pointed to a bespoke landing page, which further educated and signposted audiences to download the NHSGo app on Google Playstore and Apple’s App Store.
Action: Over 1 million total views across all NHSGO content and hundreds of downloads on launch day alone, as well as follow up with national media.
88,000 downloads of the app from London’s young people at the time of writing.