National Health Service (NHS): NHS Go

A landmark digital campaign to change the way young people access healthcare, with brand, app, social & video content development featuring YouTube influencers.

Emote: We engaged the Youtube community to create a PSA video involving several influencers, and supported this with a series of printed materials, twitter videos and own Youtuber content.

Educate: All this content pointed to a bespoke landing page, which showcased the functionality of the app and housed the PSA.

Action: The landing page then pointed to the relevant app stores where young people could download the app.

Result: Hundreds of thousands of views across all content and hundreds of downloads on launch day alone, as well as follow up with national media.

Key Deliverables:

  • Initial brand development
  • Campaign and social media launch strategy
  • App development and testing
  • Creation of launch materials and video
  • Bespoke distribution lists and email strategy





Influencer Content




Mike Buonaiuto

Executive Director


Alex NewAlex Thompson-Armstrong

Head of Campaigns and Communications