National Health Service (NHS): NHS Go
Summary: A landmark digital campaign to change the way young people access healthcare, with brand, app, social & video content development featuring YouTube influencers.
Emote: We engaged the Youtube community to create a PSA video involving several influencers, and supported this with a series of printed materials, twitter videos and own Youtuber content.
Educate: All this content pointed to a bespoke landing page, which showcased the functionality of the app and housed the PSA.
Action: The landing page then pointed to the relevant app stores where young people could download the app.
Result: Hundreds of thousands of views across all content and hundreds of downloads on launch day alone, as well as follow up with national media.
- Initial brand development
- Campaign and social media launch strategy
- App development and testing
- Creation of launch materials and video
- Bespoke distribution lists and email strategy