Web Foundation  Web Foundation

100,000,000

of people reached

25,000

tweets

300

influencers engaged

Web Foundation
Project:  #Web@30 Cause:  Digital Rights Deliverables: Campaign, Consultancy, Content

Together with the Web Foundation we celebrated the Web’s 30th birthday with millions globally, highlighting how it has changed our world and what we must do to build a better web that serves all of humanity.

challenge

The majority of people don’t understand the difference between the internet and the web. At the same time, it’s easy to forget how much of an impact it has had on the world. The Web Foundation wanted to create awareness through catalysing a global celebration that recognized it’s achievement and kickstarted the debate on how to build a better web for all.

utopia

A global celebration of the transformative power of the world wide web over the last 30 years, catalysing action on creating a web that works for all.

solution

To create an inspiring visual and verbal identity to fuel the celebration of the Web's 30 year birthday, creating physical and digital activations through stakeholder engagement, shareable content, and digital targeting.

Shape History Hero
Working toward the following SDG
Shape history
Shape History Hero
Our Work