PLAN International: #LearnWithoutFear

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Key deliverables:

  • Social Media Strategy
  • Content Development (Design and Video)
  • Campaign launch

Summary: Social Content campaign tackling violence against adolescent girls in the UK and Internationally.

Emote: We created various pieces of content for social media including animated gifs, celebrity macros, infographic posters and short video clips to target audiences and drive them towards an action page. We supported this with a social media strategy targeting influencers and for them to share the campaign materials.

Educate: Audiences from social and news media were directed to a landing page where they can learn more and take action.

Action: The landing page also incentivised sign ups and social media sharing.

Result: Hundreds of retweets, likes and shares, a million+ views on video content, average rate of follow-ship on Twitter and Facebook doubled during campaign, engagement increased to a level not before seen, and audiences successfully began clicking through to take action on the landing page.