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The Malala Fund

Engage thousands of potential new funders.

malala 1

Key deliverables:

  • Graphic design of multiple digital and real-world resources
  • Animation and Launch PSA concept, production and distribution
  • 5 x Gifs

Summary: To summarise the fantastic work the Malala Fund has done all over the world in 2016, Shape History documented and created this powerful animation – alongside Malala herself.

Emote: Utilising assets created by girls all over the world, we assembled and created this animation to highlight inspiring moments that girls have achieved in 2016.

Educate: The animation contains education around girls rights and their struggles in 2016 – whilst pointing toward the Malala Fund website.

Action: Viewers are encouraged to donate to the Malala Fund to continue their fantastic work.