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Anthony Nolan: Destination Cure

Reverse government cuts to blood cancer funding.

Key deliverables:

  • Campaign branding
  • Campaign launch strategy
  • Animation production
  • Website and graphic content production / distribution

Summary: Shape History worked closely with Anthony Nolan to create an integrated campaign against Governmental cuts to Blood Cancer funding. this included the creation of a powerful animation, alongside a landing page where visitor could take action.

Emote: We created an emotive 3D graphical animation to educate and inspire action.

Educate: The audience were directed to a landing page that explained the cuts and where to receive support.

Action: Viewers were prompted to write directly to their MP on the issue.

Result: An increase of over 60% in grassroots activism, and 6,000+ letters signed to MP’s across the UK. The campaign collected celebrity endorsements on Social Media and received National news outlet coverage.