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BROOK

TOGETHER WE HAVE: helped Brook to innovate their fundraising portfolio in the face of budget cuts to local government in the Uk

Key deliverables:

  • A 4-hour communications workshop
  • A summary report of findings and recommended next steps in Brook’s communications strategy

Summary: Shape History worked with Brook, a sexual health education and wellbeing charity aimed at under 25s in the UK, to help them with questions and concerns they were having in communicating their message with the aim of fundraising. For example, we discussed the values of a blog to amplify Brook’s voice, how best to communicate publicly to potential partners, and the benefits of an annual campaign. Instead of a paternalistic approach, we facilitated Brook in using their own knowledge and expertise to draw conclusions. As a result of this, Brook felt more confident in approaching a diverse portfolio of fundraisers.