- Filmed content
- Global outreach to activists
- Key messaging for the campaign
Summary: Alongside CARE international’s incredible work with women and girls all over the world, Shape History was invited to create a powerful campaign, for Mother’s Day, that celebrates inspiring mothers and women through the eyes of their daughters.
Finding an array of women from all over the world, we developed a stripped back video that aimed to create an authentic storytelling experience for all audience. The women were aged from 14 upwards, all telling inspiring things about their mother, and what qualities they see of their mum’s in themselves.
Result: The video received an incredible reception, with over 207,000 views on Facebook, 4,000 likes and engagements with 3,000 shares and 150 comments.
Summary: Gender based violence is a global issue facing as many as 1 in every 3 women. Even still, it is one of the least recognised human rights violations in the world. In many countries women have no legal protections at work leaving them open and vulnerable to severe abuse- we believe this needs to change.
On International Women’s day we developed a simple concept for Care International to show the abuse women face at work. 4 girls from a variety of backgrounds speak directly to the viewer and tell what will happen to them later in their lives unless we act now. ‘In 1 years time’ recounts one women, ‘while walking home from work I will be raped and abused in an empty field.’
The video linked through to a petition encouraging the viewer to sign and take action. It was shared via social media and has gained over 200’000 views with many women sharing support for the project.
Summary: As part of CARE International’s International Women’s Day campaign, Shape History were invited to create a powerful piece of social content to shed light on global everyday heroes. Using existing footage, we told the story of five women from around the world, whilst at the same time affirming all women as the HERoes they are.
Emote: Using an empowering and inspirational tone, the aim was to create a visually stunning and energetic piece which would both inspire people to take action, but also empower women to become their own HERoes.
Educate: Signposting the viewer to CARE International’s website, we were able to educate thousands of people about the work that CARE do, as well as the global issues that women and girls face.
Action: The direct action taken from the video was to sign a pledge to Fight With CARE and to not be silent about the injustices that women and girls face.
Results: To date, the video has amassed over 70,000 views on Facebook alone, as well as seeing hundreds of people engaging by sharing, liking, and commenting underneath.