- Film and Graphic production
- Social media strategy and support
Summary: EqualEngineers’s mission is to improve diversity and inclusion in the Engineering and Technology industry. They are a leader in the field, working in consultancy, events and recruitment.
We worked with EqualEngineers to build their social media audience and increase sign ups to their apprenticeship fairs around the country. By using research and testing, we found the most effective ways to target audiences, improve traffic and increase engagement through the social media channels. We produced engaging assets such as graphic cards and videos to appeal to the younger target audience, as well as creating a downloadable podcast in order to share useful interviews and panel discussions from the events.
Since working with Shape History, Equal Engineers have seen their social media audience grow and engagement increase, with posts now reaching thousands of people and sometimes getting over a hundred likes and shares.