- Video production
- Campaign strategy
- Social Media distribution
Summary: The Congo Basin Rainforest is the second largest on earth but its being destroyed more and more each year. We brought the power back to the people by creating a very fun and inspiring 45 second video using existing footage.
This comprised of group dance style videos or the “Congo Selfie Sway” which, in turn, created the #DanceFortheCongo.
This video was for general awareness raising, encouraging members of the public to share a video of them raising their hands and swaying their hips for a fantastic cause. We re-created this video in French, Portuguese and Spanish for multiple audiences.
Summary: We worked with Greenpeace on their #CleanAirNow campaign to produce shocking and informative films that show corruption in the automotive industry and shed-light on the cities in Europe that are paving the way in tackling air pollution.
In a more positive light, Greenpeace turned their attention to the cities in Europe who are actively tackling air pollution. We produced a fun and shareable video that highlighted the ways in which Copenhagen, Amsterdam, Oslo, Zürich, Vienna are using innovative ways to lower pollution levels through transport. To gain maximum exposure, the video was edited in four versions; English, Spanish, Italian and German, which were suitable for all forms of social media.
Result: The English video surpassed 500k views within 10 days of its initial launch, with the Italian, Spanish and German versions amassing a combined 150k views.
The Cities Making Public Transport Free
In a further attempt to shed-light on the positive work being carried out to combat air pollution, we created another stylish and shareable social media video with Greenpeace that showcased cities who are making public transport free. To ensure maximum reach once again, we provided four translated versions of the video; English, Spanish, Italian and German.