Summary: HOPE not hate uses research, education, and public engagement to challenge mistrust and racism, and helps to build communities that are inclusive, celebrate shared identities, and are resilient to hate.
We created an end of year animation for HOPE not hate’s supporters to summarise the fantastic work HOPE not hate achieved in 2017. The video aimed to motivate old and new supporters for the upcoming year.
By using fast paced animation of text, graphics and imagery, we were able to encapsulate HOPE not hate’s energy and character in a short and punchy video.
Summary: The EU referendum in the UK was possibly one of the most momentous decision in British politics for decades. We partnered with Hope Not Hate to create a fun video showing senior citizens stopping young people voting.
Emote: We created a filmed video, along with other social media assets to be use don Facebook to incentivise a youth drive to vote.
Educate: All content pointed back to the dedicated website on Hope Not Hate where they could learn more about the referendum.
Action: Viewers were prompted to vote and directed to local polling stations and the governments website.
Result: Over 320,000 views on social media, starting thousands of conversations online.