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Together we have: accelerated the movement for marriage equality in Northern Ireland

Key deliverables:

  • Flagship video
  • Social media campaign

Summary: While England and Wales legalised same-sex marriage in 2013, Northern Ireland remained the only place in the UK where same-sex couples could not marry, until January 2020. 

Emote: We raised awareness of the problem, reminding people that Northern Ireland is yet to legalise sam-sexed marriage with an emotive video portraying a son reading a letter from his mother.

Educate: The majority of people in the UK, including LGBT people, didn’t realise Northern Ireland still banned same-sex marriage.

Action: We accelerated the debate with a campaign, asking people to share their own video or tweet about why they believe it’s time marriage equality was introduced across the whole of the UK, including Northern Ireland, to demonstrate a public demand for governmental change.


  • We received the support of senior UK Parliament MPs such as Caroline Lucas, Vince Cable and Ed Davey, along with notable figures like Matt Lucas and Stephen Fry.
  • We brought our message to the 2019 PRIDE stage in London, which was the biggest Pride in the UK attracting more than 1.5 million people.