- Flagship video
- Social media campaign
Summary: While England and Wales legalised same-sex marriage in 2013, Northern Ireland remained the only place in the UK where same-sex couples could not marry, until January 2020.
Emote: We raised awareness of the problem, reminding people that Northern Ireland is yet to legalise sam-sexed marriage with an emotive video portraying a son reading a letter from his mother.
Educate: The majority of people in the UK, including LGBT people, didn’t realise Northern Ireland still banned same-sex marriage.
Action: We accelerated the debate with a campaign, asking people to share their own video or tweet about why they believe it’s time marriage equality was introduced across the whole of the UK, including Northern Ireland, to demonstrate a public demand for governmental change.