#FirstChristmas  #FirstChristmas

1

Story

1,200,000m+

Reach

18,000+

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#FirstChristmas
Project:  History Shaper Cause:  Child Bereavement Deliverables: Campaign

We launched an alternative Christmas ad with Shooting Star Chase that received over 1m views online and resulted in an increase in website visitors and online donations.

Challenge

As we enter the saturated market that is the competitive Festive period, how can we create an advert that stands out while tackling bereavement in a way that is engaging and forges a heart-warming conclusion?

Utopia

To ensure the many families facing their first Christmas since losing a loved one, don’t have to do so alone.

Solution

Together with children’s hospice, Shooting Star Chase, we launched the alternative Christmas ad, #FirstChristmas. Exploring the themes of bereavement and personal loss, this film told the moving story of a heartbroken father who is struggling to come to terms with the passing of his son due to cancer.

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