Story
Reach
Shares
As we enter the saturated market that is the competitive Festive period, how can we create an advert that stands out while tackling bereavement in a way that is engaging and forges a heart-warming conclusion?
To ensure the many families facing their first Christmas since losing a loved one, don’t have to do so alone.
Together with children’s hospice, Shooting Star Chase, we launched the alternative Christmas ad, #FirstChristmas. Exploring the themes of bereavement and personal loss, this film told the moving story of a heartbroken father who is struggling to come to terms with the passing of his son due to cancer.