World Hepatitis Alliance

Summary: Shape History, alongside the World Hepatitis Alliance, developed and delivered a digital strategy to build a global campaign to eliminate hepatitis by 2030. This included creating all content for the campaign; building the brand, developing bespoke content for partners, infographics, t-shirts, launch films, website and press outreach.

Emote: We created an entirely new movement campaign and brand to unite hepatitis activists, launching on World Hepatitis Day at Piccadilly Circus, London and online through a bespoke website, PSA video and social media outreach.

Educate: The new site featured an animation, hundreds of resources in all official UN languages and functionality such as editable posters and shareable factsheets for activists to learn about the campaign and actively participate.

Action: Viewers were prompted to sign up to the movement, download resources and information for their own regions and send in their own content and stories for the site to feature.

Result: A truly global uptake of the hashtag on social media, over 270,000 views on Youtube and over a thousand activist sign ups from across all continents in the first week online.

Summary: To launch World Hepatitis Day 2017, we developed a new creative strategy that focused on growing the Hepatitis community from outside their existing supporters.

Emote: We really wanted to humanise the movement, making it something that is tangible for everyone to get behind and focus heavily on the personal stories of individuals. To achieve this we ran with a simple creative strategy; develop materials alongside activists, using faces of many of those affected around the world. We then helped build a tool that allowed anyone online upload their own photo and share their message.

Educate: To continue raising awareness of the direct health consequence of hepatitis, we developed a series of infographics that brought to life the goals and challenges.