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PLAN International 

Encourage more world leaders to fund girl’s education.

We are the next world leaders
We will pass on the knowledge for the next generation
We are the next innovators
We are the next doctors
We are the next activists
Plan International

Key deliverables:

  • Social Media Strategy
  • Content Development
  • Campaign launch

Summary: Building up to the G20 summit in 2017, we developed a series of GIF’s that were aimed at raising awareness of girls rights to world leaders.

Emote: Using real photography of girls that have benefitted from Plan International’s work, we utilised on-screen illustrations to bring to life the future that each of these girls could have, provided that they have the same access to healthcare and education that many women and girls in the West do.

Result: Our imagery was used as the flagship content to lead the campaign. Published across all social channels and on Plan International’s dedicated landing page.

Pop-star Rihanna also took to Twitter to express her support for the campaign, take a look at the tweets below.

I am so tired of fear. And I don't want my girls to live in a country in a world based on fear. #LearnWithoutFear
1 in 5 British women have experience unwanted sexual contact in or around school as girls - # Learn Without Fear
We are aware that the more we know the safer we are. # Learn without Fear - Katherine Ryan
Plan International

Key deliverables:

  • Social Media Strategy
  • Content Development (Design and Video)
  • Campaign launch

Summary: Social Content campaign tackling violence against adolescent girls in the UK and Internationally.

Emote: We created various pieces of content for social media including animated gifs, celebrity macros, infographic posters and short video clips to target audiences and drive them towards an action page. We supported this with a social media strategy targeting influencers and for them to share the campaign materials.

Educate: Audiences from social and news media were directed to a landing page where they can learn more and take action.

Action: The landing page also incentivised sign ups and social media sharing.

Result: Hundreds of retweets, likes and shares, a million+ views on video content, average rate of follow-ship on Twitter and Facebook doubled during campaign, engagement increased to a level not before seen, and audiences successfully began clicking through to take action on the landing page.