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The Prince’s Trust

Together we have helped: educate thousands
of young people about how to start their own businesses

Key deliverables:

  • Campaign name
  • 2 minute campaign video (pre-production, shoot date and post-production)
  • 3x shorter cuts of video of Instagram, Twitter, Facebook
  • 2x strategy workshops
  • Top level overview of the video strategy
  • Influencer outreach database for Twitter and outreach to influencers for two weeks
  • 2x campaign toolkits: For Twitter influencers and Corporate Partners
  • Top level report based on paid promotion results
  • Paid promotion bot on Facebook and Instagram

Summary: Together with the Prince’s Trust, Shape History ran a campaign to increase awareness of its Enterprise Programme.

The Prince’s Trust Enterprise programme works with 18 to 30-year-olds to turn big ideas into a business reality; with services spanning from training and mentoring support to funding and resources.

We worked closely with the Prince’s Trust internal communications and media teams to create an influencer-led strategy to generate support for an awareness campaign launched in September 2018. This involved creating a bespoke influencer database and campaign toolkit to send to influencers, with a range of celebrities and influencers sharing #YouAreTheNext campaign assets.

To accompany the integrated campaign, we created a highly emotive video hosted on Facebook depicting real Enterprise programme participants, showing their journey to success.

Results: Over the two week campaign the video amassed 273,337 total views across all videos on Facebook and Instagram.

There were also 1,012 total clicks onto the Enterprise landing site.

Got A Big Idea?

Young people already have the ideas to carve out their own success. Inspire the next or become the next. #YouAreTheNext

Posted by Prince's Trust on Wednesday, 26 September 2018