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Malala Fund

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TOGETHER WE HAVE HELPED:
Engage thousands of potential new funders.

End of Year Video

Key deliverables:

  • Graphic design of multiple digital and real-world resources
  • Animation and Launch PSA concept, production and distribution
  • 5 x Gifs

Summary: To summarise the fantastic work the Malala Fund has done all over the world in 2017, Shape History documented and created this powerful animation – alongside Malala herself.Culture and tradition are profound parts of our lives. They allow us to come together to mark life’s milestones, and celebrate our heritage and the people we love. For many, they provide a sense of home, of history and identity.

Emote: Utilising assets created by girls all over the world, we assembled and created this animation to highlight inspiring moments that girls have achieved in 2016.

Educate: The animation contains education around girls rights and their struggles in 2016 – whilst pointing toward the Malala Fund website.

Action: Viewers are encouraged to donate to the Malala Fund to continue their fantastic work.

TOGETHER WE HAVE HELPED: Engage A NEW AUDIENCE
TO SUBSCRIBE TO A GLOBAL DIGITAL PUBLICATION.

The Assembly

Key deliverables:

  • Set up and filming of video
  • Editing and grading of a 1.5 minute video

Summary:Β To aid with the launch of Assembly, a digital publication and newsletter from Malala Fund, we produced a fun and vibrant film that features Malala herself as she explains the reasons behind the creation of the newsletter and how others can get involved. Assembly is targeted at girls and young women around the world to share their thoughts, challenges and accomplishments.

Announcing Assembly, Malala Fund's new digital publication and newsletter

πŸ‘‡πŸ½Hear Malala and Tess talk about their new newsletter, for girls by girls 😍😍😍 Subsribe now at assembly.malala.org.

Posted by Malala Fund on Thursday, 5 July 2018