- Graphic design of multiple digital and real-world resources
- Animation and Launch PSA concept, production and distribution
- 5 x Gifs
Summary: To summarise the fantastic work the Malala Fund has done all over the world in 2017, Shape History documented and created this powerful animation – alongside Malala herself.Culture and tradition are profound parts of our lives. They allow us to come together to mark life’s milestones, and celebrate our heritage and the people we love. For many, they provide a sense of home, of history and identity.
Emote: Utilising assets created by girls all over the world, we assembled and created this animation to highlight inspiring moments that girls have achieved in 2016.
Educate: The animation contains education around girls rights and their struggles in 2016 – whilst pointing toward the Malala Fund website.
Action: Viewers are encouraged to donate to the Malala Fund to continue their fantastic work.
Summary: To aid with the launch of Assembly, a digital publication and newsletter from Malala Fund, we produced a fun and vibrant film that features Malala herself as she explains the reasons behind the creation of the newsletter and how others can get involved. Assembly is targeted at girls and young women around the world to share their thoughts, challenges and accomplishments.