skip to Main Content


Together we have helped: Increased applicants to attend an alternative educational programme in Dubai

Key deliverables:

  • A brand architecture document
  • A Facebook strategy document
  • One audit of Facebook and Google Analytics to enhance WIDAD’s reach

Summary: We worked with the Widad Center to create strategic messaging to engage with their target audience and help increase eligible applications for students at Widad.

The Widad Center is an alternative educational program based in Dubai tailored to each individual child’s learning abilities and needs.

Based on research into audience demographics and interviews with Widad Center staff, we developed a new brand architecture in the form of a branding document that set out Widad’s offer in the right language.

We also conducted a review of the Center’s Google Analytics and their social media reach, advising what to post and when to target audiences with the right messages and when to engage with competitors.