organic impressions on Instagram for year 2
reach on instagram via paid campaigns for year 2
follower increase during year 2 on Twitter through organic strategy only
LSL’s extensible branding was art directed by the exceptional Leyla Reynolds, who we brought into the team to bring to life the vivacity and diversity of the different cultures and identities within the 3 boroughs.
HIV Testing Week 2022 was the week before Valentines Day, and as such we wanted to advocate for testing among Black heterosexual men, as well as uptake of PrEP. We created an illustration of a man preparing for a date with a to-do list that includes taking PrEP and getting tested.
We’ve used pop culture and meme culture in our content to try and disseminate information on sexual health in an accessible and relatable way. This particular meme uses popular British reality TV show Love Island to highlight that contraception is a priority for everyone, not only for those who identify as women.
For Sexual Health Week 2021, the theme was consent. We highlighted the importance of asking for consent when communicating over text through this graphic.