Love Sex Life  Love Sex Life


organic impressions on Instagram for year 2


reach on instagram via paid campaigns for year 2


follower increase during year 2 on Twitter through organic strategy only

Love Sex Life
Project:  Transforming Sexual Health Services Cause:  Transforming Sexual Health Services Deliverables: Purpose Advertising & Campaigns, Brand & Content, Digital & Tech, Marketing, PR & Social Media

The Love Sex Life LSL partnership was commissioned by the councils of Lambeth, Southwark and Lewisham to help reduce sexual health inequalities among Black communities living in the borough. Shape History were approached to fulfil the communications role within the partnership, alongside Brook & Blueprint For All.  The project champions and advocates for culturally specific and sensitive sexual health services that represent the Black communities living in Lambeth, Southwark and Lewisham and to provide care that is relevant to their lived experience.


Lambeth, Southwark and Lewisham has some of the greatest sexual health challenges in England, including the highest rates of HIV, STIs, emergency contraception use and termination of pregnancy. Black communities living within Lambeth, Southwark and Lewisham are also apprehensive regarding sexual health services as a result of structural racism manifesting itself in their interaction with healthcare services.


Our priority is to ensure all Lambeth, Southwark and Lewisham residents can access up to date and accurate information on sexual and reproductive health and other related issues. By championing inclusivity within sexual health care, we look towards seeing greater uptake from those who are often aren’t catered for within sexual health - such as Black men, people belonging to faith groups and groups who aren’t usually considered as being at risk of contracting HIV.


In the first year of the campaign we wrote a flagship report using data from residents of Lambeth, Southwark and Lewisham to learn more about the sexual health inequalities faced by Black communities. This informed our strategy and allowed us to effectively campaign on issues faced by residents. As such we have developed campaigns and events allowing Love Sex Life LSL to influence discourse in sexual health, on topics like Black Men’s Sexual Health and tackling HIV in Black communities.

Working towards the following SDGs
Shape history
Shape history
Shape history
Our Work

LSL’s extensible branding was art directed by the exceptional Leyla Reynolds, who we brought into the team to bring to life the vivacity and diversity of the different cultures and identities within the 3 boroughs.

HIV Testing Week 2022 was the week before Valentines Day, and as such we wanted to advocate for testing among Black heterosexual men,  as well as uptake of PrEP. We created an illustration of a man preparing for a date with a to-do list that includes taking PrEP and getting tested.

We’ve used pop culture and meme culture in our content  to try and disseminate information on sexual health in an accessible and relatable way. This particular meme uses popular British reality TV show Love Island to highlight that contraception is a priority for everyone, not only for those who identify as women.

For Sexual Health Week 2021, the theme was consent. We highlighted the importance of asking for consent when communicating over text through this graphic.