paid and organic campaigns
higher LinkedIn clicks than industry standards
cheaper per click than industry standards
At its heart, Climate Votes is a passionate campaign group, but the audience for the website and campaigns include many high level stakeholders in banks and investment companies.
The brand needed to clearly visualise the problem and solution, which is where the red and green came in. It demonstrates urgency to push employees to enact change when partnered with strong CTAs.
Climate Votes has a big vision, but small do-able actions. The collage design is all about building the world we want to see, and it allowed us to visualise scenarios affecting both business and climate in a fresh way.
Each campaign strategy is unique and created for the target audience. Here ads targeted SBC Group’s investors with this graphic highlighting flaws in the Japanese bank’s climate policy.
Investors were directed to a landing page on the Climate Votes website which contained further information about an independent shareholder resolution proposed by 350 Japan.
This top performing ad creative named and shamed CalPERS, an American pension fund and net-zero “leader” to step up on their climate ambition in light of the updated Net Zero Asset Owners Alliance (NZAOA) voting protocol.