NHSGo  NHSGo

1,000,000

People reached

90,000+

App downloads

14+

Youtubers

NHSGo
Project:  Healthy London Partnership Cause:  Global Healthcare Deliverables: Brand, Content, Digital

With over one million views across all content and over 90K app downloads, we built a landmark digital campaign called NHSGo to change the way young people access mental and sexual health support.

Challenge

Research showed us that young people across London do not have an easy and comfortable way to access information about their sexual and mental health and wellbeing.

Utopia

To create a campaign that engages young people with content provided by the NHS Choices website, which in turn unites both public health bodies and younger patients with issues of mental and sexual health.

Solution

Through a series of audience testing and focus groups with young people, together we create a brand identity and digital app by young people for your people. We engaged the London YouTube community and created with them a series of PSA videos signposting audiences to a bespoke, informative landing page and the NHSGo app on Apple and Android.

Shape History Hero
Working towards the following SDG
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Our Work

Shape History Hero
Shape History Hero