SurvivorsUK

Expanded

reach and awareness

Greater

empathy and representation

Fewer

living in silence

Project: Rebrand & Website Redesign Cause: Brand Identity Evolution Deliverables: Brand & Content, Digital & Tech

SurvivorsUK plays a vital role supporting as one of the only charities for boys, men and non-binary people who have been affected by sexual violence. But their visual and verbal identity was tired and limited their ability to reach people who desperately need their support, as well as advocate for wider systemic and policy change.

Challenge

SurvivorsUK's brand and website didn't fully represent the people at the charity nor the empathy and warmth in which they work. Over 80,000 men and boys are raped, sexually abused or assaulted every year in the UK, the website needed to be accessible, inclusive and welcoming to prospective clients wanting to use SurvivorsUK's services.

Utopia

To create an identity that reflects their core values: empathy, without exception, challenging perceptions and community. Ultimately, our aim was to create a brand that engages more boys, men, and non-binary people to seek SurvivorsUK’s services.

Solution

Through creative exploratory workshops with SurvivorsUK's clients we were able to understand more of what survivors are looking for in a website. Their unique insights were weaved into the fabric of the brand, photography and stock imagery were swapped for hand-drawn imagery to portray survivors in a way they could recognise and feel empowered.