The Elders  The Elders

33,000,000

people reached

8,000

digital advocates

100+

concepts submitted

The Elders
Project:  #WalkTogether Cause:  International Development Deliverables: Campaign, Strategy

Together with the Elders we inspired millions through launching #WalkTogether, a year-long global campaign to continue Nelson Mandela’s long walk to freedom. We created a global movement, inspiring hope and compassion, and celebrating communities and civil society working for the freedoms that unite us.

THE CHALLENGE

With fear, xenophobia and hatred dividing humanity, how can the Elders reignite Mandela’s vision to help inspire hope and optimism in the world, and connect with a younger generation?

UTOPIA

A world of hope and opportunity where the quest for fundamental freedoms of Peace, Health, Justice, and Equality are reignited among global populations.

SOLUTION

We created a campaign strategy and digital platform to celebrate key Freedom themes, with each theme becoming a focus for public events, communications, and partner led activities around the world. The driving force behind the campaign was identifying and profiling 100 Sparks of Hope, grassroots organisations that embody the change The Elders want to see in the world.

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Working towards the following SDGs
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Our Work

Campaign flagship video

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Shape History Hero

Marching with the Elders in key cities around the world

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