people reached
digital advocates
concepts submitted
With fear, xenophobia and hatred dividing humanity, how can the Elders reignite Mandela’s vision to help inspire hope and optimism in the world, and connect with a younger generation?
A world of hope and opportunity where the quest for fundamental freedoms of Peace, Health, Justice, and Equality are reignited among global populations.
We created a campaign strategy and digital platform to celebrate key Freedom themes, with each theme becoming a focus for public events, communications, and partner led activities around the world. The driving force behind the campaign was identifying and profiling 100 Sparks of Hope, grassroots organisations that embody the change The Elders want to see in the world.