WHO Africa  WHO Africa

1,800,000

People reached

300,000

Video views

100,000

Engagements

WHO Africa
Project:  #TheTeaOnHIV Cause:  Global Healthcare Deliverables: Campaign, Strategy

Together with the WHO Regional Office for Africa we designed #TheTeaOnHIV, a campaign to increase awareness and challenge the stigma associated with HIV amongst young people.

Challenge

Young people in Africa are often unaware of the enormous spread of HIV, how it is transmitted, and how it can be treated. How can we raise awareness of the issue and get them more engaged?

Utopia

To reach up to one million young Africans in Kenya and Cameroon about HIV to challenge stigma and educate them about important aspects of the disease such as treatment.

Solution

We developed and launched a socially conscious campaign by creating a campaign brand with social media content including an interactive website to challenge the stigma and educate young people on HIV.

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Our Work

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