RESEARCH AND STRATEGY

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Uncovering actionable insights is the foundation on which everything else is built. We do the work to understand your audiences, your landscape, and the forces shaping both — and build the strategic roadmap that follows.

Our Research and Strategy team combines quantitative and qualitative methods, stakeholder intelligence, audience analysis, and organisational diagnostics to surface what others miss. We find the insights that matter, whether that’s what’s holding your organisation back, where the real opportunities lie, or what it will take to reach and move your audiences,  and translate them into strategy that moves you forward.

Find the expertise you need:

Strategy Sprints

Our strategy sprints are a rapid way to diagnose a problem, stress-test assumptions, and give you a clear roadmap in 4-8 weeks, not months or years.

Organisational Readiness

We work with you to assess team alignment, leadership capacity, and operational effectiveness, identifying internal changes that will make external work even more impactful.

Quantitative & Qualitative Research

We all tend towards insights that back up our preconceived notions. But we use audits, benchmarking, interviews, focus groups and a variety of other qualitative and quantitative methods to zero in on those that will really move the dial.

Public Audience Research

We help you understand your audience’s motivations, barriers, and cultural context, so your communications really land.

Stakeholder Research

We map the sector landscape and the stakeholders shaping it, understanding who holds power, what will persuade them, and how to build relationships that make change.

Funder Research

We help you understand the donor landscape, identify the right opportunities for your organisation, and get under the skin of what funders actually want to see.

Fundraising Strategy

From landscape analysis and funder mapping to proposition development, we help you diversify your funding, make a stronger case to donors, and ultimately drive more sustainable growth.

Advocacy and Theory of Change

We help you articulate how and why your work creates change, aligning teams, persuading audiences, and sharpening your strategy. From there, we identify the right targets, build the right coalitions, and develop the strategies that shifts policy and powerholders.

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Hannah Johnson

Hannah Johnson

Chief Partnership Officer

Lewis Parker

Lewis Parker

Chief Strategy Officer

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We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

CIFF

Child Invetment Fund Foundation

We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

Add name

Add Title

We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

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