Shape History and EIT Urban Mobility celebrate entering year two of partnership ahead of EIT Summit

Shape History proudly announces the extension of its partnership with EIT Urban Mobility into a second year
Over the past year, the partnership has focussed on contributing to EIT’s goal of training one million people in Deep Tech by providing digital marketing support to the EIT Deep Tech Talent Initiative
The upcoming EIT Summit provides an opportunity to showcase the impactful results of the partnership after year one

Shape History is celebrating the extension of its partnership with EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, as the duo embark on their second year of impactful digital and marketing campaigns. This milestone comes just ahead of the anticipated EIT Summit on 20 February in Brussels, which is kicking off INNOVEIT 2024, the EIT’s series of events showcasing Europe’s largest innovation ecosystem.

Over the past year, the partnership has focussed on providing digital marketing campaign support for the EIT Deep Tech Talent Initiative. The EIT has an aim to fill the European skills gap, effectively leveraging new technologies and enabling our green and digital transition.

Deep tech is a new wave of innovation and is rooted in the advances of cutting-edge science and technology.

The EIT has an ambitious goal to skill one million people in deep tech by 2025. Shape History’s strategic work has helped contribute to the initiative already securing over 700,000 pledged talent, alongside the inclusion of 94 courses in its training portfolio, ranging from advanced quantum computing to aerospace and AI. Over 100 organisations including Intel Corporation, JA Europe and Generation have pledged to train talent by creating new curricula and upscale existing educational programmes. The EIT Deep Tech Talent Initiative’s social following has also seen a huge uplift across LinkedIn and Facebook, with digital campaigns achieving over three million impressions by the end of 2023.

Entering the second year of the partnership, Shape History, and EIT Urban Mobility will continue to execute the marketing and digital strategy, helping to raise awareness of the EIT Deep Tech Talent Initiative’s course offering, driving talent enrollment, and pledger community growth.

Ed Fletcher, Co-Managing Director said: “We are thrilled to continue our partnership with EIT Urban Mobility into a second year. The past year has been incredibly rewarding as we worked together to address how best to successfully achieve the overall goal of skilling one million people in Deep Tech by 2025. Our shared commitment to making a positive impact is at the core of this partnership, and we look forward to achieving even greater milestones in the coming year“.

Marta Albújar Villarrubia, Communication and Digital Marketing Officer – Academy commented: “At EIT Urban Mobility, we collaborate with different providers who support the tasks we undertake for initiatives as significant as the EIT Deep Tech Talent. Being part of a strategic project for the European Commission, visibility and impact are crucial. Deploying and implementing a creative and effective strategy tailored to the needs of such an ambitious goal was intense but highly rewarding. We are thrilled to continue working to ensure that more individuals across Europe access training to develop skills in deep tech”.

About EIT Urban Mobility and the EIT Deep Tech Talent Initiative

EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, aims to accelerate solutions and the transition towards a user-centric, integrated and truly multimodal transport system. As the leading European innovation community for urban mobility, EIT Urban Mobility works to avoid fragmentation by facilitating collaboration between cities, industry, academia, research and innovation to solve the most pressing mobility challenges of cities. Using cities as living labs, its industry, research and university partners will demonstrate how new technologies can work to solve real problems in real cities by transporting people, goods and waste in smarter ways.

The EIT Deep Tech Talent Initiative is a pioneering programme led by the European Institute of Technology and Innovation (EIT) that will skill one million people within deep tech fields by the end of 2025. Deep tech innovations – cutting-edge technological solutions combining fields of science and engineering in the physical, biological and digital spheres – are indispensable in addressing the most pressing global challenges.